The user needs the listing to make a purchase decision and the system needs it to evaluate the quality of the store. Let's tell you what a listing consists of and how to make it effective.
To fulfill your items on Amazon based on the Private Label business model you have to create your own listing.Listing is a set of data that is transformed into a product page that your final customer may find using Amazon's search engine. Each listing may contain multiple offers from different sellers. But if you are selling under your own trademark then listing has to be made by you.
What are contents of a listing:
1. Title
2. Description
3. Properties
4. Images
5. Reviews
End-customer needs this data to make a decision whether to buy a product or not and the system needs this data to rate the seller's quality.
1. Title
Correctness of making a title is a key aspect of how many views your product will get.
The more specific are keywords in the title then more appropriate customers you will get to view your product page. The more popular your keywords are then more chances your product will be at the top of search requests.
2. Image
Visual information is the first impression of your product. Your order quantity will be directly dependent on how good your images are. Images must be clear and high-quality. Videos also have a positive effect on conversion.
Just a product on white background, no product box, packaging or any unrelated accessories.
3. Properties
The list of item's advantages and tech specs, fields of usage and other properties are formalized using special markers called "Bullets".
Information presented in the form of a list is easier to process. Bullet points should convince your customers why they should buy your product.
4. Description
It's your opportunity to use marketing skills to present information that didn't fit the bullet list and add a couple of keywords that are not in the title or bullet list.
How to make efficient description:
· short, clear, to the point
· information containing facts
· most important functions are highlighted
· brand name, model number, even if it is already specified in the title
· color, size, compatibility
· 250 words should be enough
5. Reviews
Reviews are important for both customers and system: customers making decisions on whether to buy a product or not and based on that information system adjusts ranking of your product.
Encourage customers to leave their opinions!
Items with 4.3 rating and 400 reviews will be promoted better than 4.8 rating with 14 reviews.