Amazon Glossary. Part 2

We continue to familiarize you with Amazon terms. Test yourself do you know what is “A10”, “API” or “UPC” ?UPC (Universal Product Code) – this is a unique identification number assigned to the product.It is a 12-digit code containing information about the manufacturer, size, weight and other data.

A10 – this is Amazon’s own algorithm. It determines the rating of goods as follows:
– analyzes the lists of goods,
– matches them with buyers’ search queries,
– and then places the most relevant ones on the search results pages.

API – this is an abbreviation of the application programming interface. It is an intermediary that allows two software applications to communicate with each other.

Brand – is a product produced by a particular company under a particular name. A brand is represented by a name, term, design, symbol or any other characteristic that distinguishes a product from other products

FBA – stands for Fulfillment by Amazon. This is a service that is provided by pre-p centers or Amazon to store the seller’s goods in their warehouse. And when the buyer purchases the item, the pre-p centers prepare, pick, pack and ship the item on behalf of the seller.